Circle | Customer story documentary
Circle x ExitFive
The best customer stories are not testimonials. They are business stories. That is what made Exit Five worth filming. Dave Gerhardt had already built attention. He had an audience, a point of view, and a strong brand in marketing. The more interesting...
What this project was
The best customer stories are not testimonials. They are business stories. That is what made Exit Five worth filming.
What the company needed
Dave Gerhardt had already built attention. He had an audience, a point of view, and a strong brand in marketing. The more interesting question was what happened when that audience needed a real home. Not a patchwork of rented channels, but a place that could support a serious membership business.
What I owned
- Defined the strategic narrative and script direction
- Led production planning and creative execution
- Owned editorial shaping to ship a clear final story
What mattered in the work
That was the tension underneath the piece. The film was not really about software selection. It was about what changes when a media personality starts building something more durable. Structure improves. Brand perception sharpens. The experience gets closer to a business and further from a side project.
Outcome and proof
- Delivered a stronger project narrative asset for portfolio and recruiting review.
- Improved clarity around role, strategy, and execution outcomes for this work.
What this project proves
For a portfolio site, this piece does good work because it shows I am comfortable operating at the overlap of documentary, product marketing, and brand. It is proof, but it does not feel like proof. It feels like a real business crossing into its next phase.
