Should You Learn Facebook Ads?
January 12, 2021
2 min read
Hi photographers 👋,
I’m a big believer in being a practitioner of your craft.
Talk the talk and walk the walk.
Learning a skill like running your own Facebooks ads allows you to take hold of your marketing destiny - especially those with a DIY approach to their business.
But should you take the time to learn something esoteric like Facebooks ads?
The older I get, the more I realize -No, you shouldn’t. But at the same time, yes you should.
Here’s what I mean:
Should you learn the skill of running Facebook ads? Yes.
Should you be the one implementing the running of those ads? No.
It helps to know how these things work, so you can manage your team effectively.
We’ve all had a boss who told us what to do, but under your breath you go, “That’s not how the software works. You don’t know what you’re talking about. My boss is an idiot.”
Instead, be the boss who does know what you’re talking about, and master the skills enough to be able to take over if needed.
Jordan P. Anderson