Your 3 Biggest Mistake With Your Facebook Ads

September 8, 2020

3 min read

1. Unclear Call to Action (CTA)

What do I do now?

The picture grabs my attention, and the ad copy sings to me. But I have no idea what I'm supposed to do next. Facebook only provides some limited CTA options (Learn More, Sign Up, etc.), but that doesn't mean you can't add your own creative CTA in the headline or body of the ad.

2. No Tracking

Call the Webmaster!

If you have access to your website's backend, then this should be an easy fix. We've probably all heard of it - the Facebook Pixel. It's a line of code that tracks your users from site to site, social media to social media. It's like mud on the bottom of your user's shoe. With it, you can follow their footprints and see where they went.

3. Retargeting

Are you following me?

Yes. Yes, we are. This final adjustment is going to bring your ads up to the professional level. Using that Facebook Pixel, the platform is able to track who has clicked, who has visited, and even who has purchased.

Why waste your ad dollars on a customer who has already bought your product?

Rather, set up your Audience (Facebook Ads Manager), and exclude users who have made a purchase or completed a shopping experience.

Three quick tricks to make your Facebook Ads go from good to Great!

Learn How to Charge $10,000 for a Wedding

I'm Jordan P. Anderson,

I've been freelancing over the last 8 years as a marketing specialist and content creator.

I help photographers who HATE marketing.

I want every photographer out there to get their hands on this pricing checklist because I've struggled for years with setting my prices and I wish I had this checklist when I was first starting my company.

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