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Tim Ferriss talks about the Lose-Win Guarantee - the key to selling anything to anyone. The classic money-back guarantee is a given and doesn’t spark any interest with your customers.
“The New Rich aims to make it profitable for the customer even if the product fails. Lose-win guarantees not only remove risk for the consumer but put the company at financial risk.” - The 4-Hour Work Week
I’ve been on the buying end many times where the guarantee offered sealed the deal.
I recently bought Peak Design’s travel backpack BECAUSE of their Lifetime guarantee. And then I bought their pouches, and their camera cubes, and their shoulder straps…
When I was the cinematographer at Legion Athletics, they had a killer guarantee:
We don’t play these games because we don’t have to, the quality of our products makes it unnecessary.
If you order any of our supplements for the first time and don’t like it, you can keep it. Just notify us and we’ll give you a full refund on the spot. No complicated forms and no return necessary.
“Make your customer base an exclusive club, and treat the members well once they’ve been accepted.”
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You Lose. They Win. And it’s a Beautiful thing...