Hey friends - it’s Jordan P. Anderson,
There is ONE part of the customer equation that you haven’t figured out.
Your customers love you.
They love your site.
You have traffic.
But no buyers…?
Two words: Your checkout
Your checkout page is killing your sales:
What You'll Learn:
The only 4 form fields proven to convert cold traffic
Every payment method your first customers’ demand
Specific trust triggers that open wallets
Post-purchase steps that eliminate buyer fear
Psychology that turns visitors into customers
🔧 STRIP IT DOWN
Most startup checkout pages ask for 15+ fields of information.
You need four: email, email confirmation, name, and phone.
That’s it.
Every extra field costs you money. Every dropdown menu kills conversions. Every optional section makes people bounce.
I learned this the hard way after hundreds of failed checkouts.
💳 STACK YOUR PAYMENTS
Your early customers each have their preferred way to pay.
Some need PayPal. Others demand buy-now-pay-later options.
Missing even one payment method means losing potential customers.
Enable every payment options (Stripe, PayPal, Apple Pay, etc.)
🛡️ BUILD INSTANT TRUST
Cold traffic needs immediate trust signals. Put your "Secured by Stripe" badge above the fold. Make your guarantee specific and prominent.
Show them exactly when support responds.
Hell- put your phone number on the site - like me.
⚡ KILL THE FRICTION
Your checkout page should be a dead-end.
Your customers should have only two options: pay or leave.
Remove your header. Delete your footer. Strip every link that leads away from checkout.
When someone's ready to buy, give them one path forward.
🎯 SHOW THE FUTURE
Your potential customers fear what happens after purchase.
Show them the exact steps:
Complete purchase
Instant dashboard access
Welcome email with login
Optional onboarding call
Put these into action…
Copy what works. Don’t “innovate”.
Get your first sales.
Reply and tell me which element you're implementing first.
I read every email.
Cheers,
Jordan P. Anderson
P.S. Watch the full video to see the psychological triggers that make people trust new startups enough to buy.
Watch the full video:
PS - Pricing Your SaaS 101
RSVP: https://lu.ma/zvxr0g6u
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