Jordan P. Anderson
The Jordan P. Anderson Show
Start with Your Client, Not Your Product
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In many creative firms, they start by creating their main product - let’s use video production for example. They start with the statement that they produce this product: video. They will understand the cost of that video, and based on that will price the video. Once the pricing formula has been created, the creative firm will then find a client to sell that video. This leads us into the concept of “cost-based” pricing. Visit http://jordanpanderson.com/

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