I'll be Live this Friday at Noon EST to answer your one-page proposal questions.
📡🗓️ One-Page Proposal LIVE Q&A - https://www.youtube.com/c/Valleyfilms/live
Strategy for Creative Small Businesses - https://geni.us/tiny-letter-jordan
The recent oil price plummet got me thinking about commodities. And then I'm always reminded of commodities in the creative business world.
Here's Investopedia's definition of a commodity.
"The basic idea is that there is little differentiation between a commodity coming from one producer and the same commodity from another producer."
Yeah but that's oil - What about creative goods and services?
The democratization of content creation has flooded our world with photos, graphics, and videos. Everyone has a camera! Yay! The once highly regarded digital artist - be it a photographer or videographer - has been reduced to the lowest common denominator...price.
Have you ever given someone your hourly rate for a project?
Did you secretly hope that you were the lowest hourly rate among your competitor so that you will stand out (and maybe get hired)?
When you're competing on price, you have reduced yourself to being a bag of flour or a tanker of crude oil. Nothing special, easily replaceable, and no branding whatsoever.
This is my core mission - to try and help creatives from befalling to such a punishment. The work we provide is creative and unique and we shouldn't be subject to a bidding war and race to the bottom. Branding and finding your niche are so, so important to your creative business.
Got a question on how to do that? Email me at jordan@jordanpanderson.com
Is Your Business Replaceable?