As much as you feel comfortable.
The right answer is your answer. Whatever you feel like sharing is the right amount.
There is this pressure out there to show off your family, your house, your dog, your photos from that college party where you slammed a kegstand. It really comes from lifestyle influencers which have bled into every aspect of marketing across the board.
There is this constant chase to be authentic. What gets lost in translation is they think someone else's definition of authenticity is now their definition of authentic.
If you don't feel comfortable showing your audience what your kids look, what their names are, what your favorite cocktail is to make, then that is totally fine. It's completely fine.
The shame should only come from you trying to share and be "authentic" according to someone else's definition of authentic. Stop the self-judgment and stop the insecurity.
You are in control of what you share with the world.
For those who HATE marketing, here’s a short lesson plan:
►►Enroll Now: https://geni.us/tiny-letter-jordan
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I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.
I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.
In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.
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DAILY EMAIL
My Daily Email Newsletter - https://geni.us/tiny-letter-jordan
FREE TEMPLATES
One-Page Proposal Template - https://geni.us/1-page-proposal60-Day
Marketing Strategy Worksheet - https://geni.us/marketingstrategy
ONLINE COURSES
How to Start Your Video Production Company - https://geni.us/videoproduction
Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses
Questions?
Feel free to contact me at info@jordanpanderson.com and I will get back to you as soon as possible.
How Much Personality Should I Show?