You are not on a unique journey.
What you have done is not special.
The path you're on has been walked many times over.
So why make content about my expertise?
Because someone else will walk this same path - your younger, former self.
When we're creating content we have a few choices when selecting a target audience: Aspirational, Foundational, Future Self, and Past Self.
Let's go with Past Self.
I want your content to be a small seed you plant in the ground. The goal isn't for you to benefit and return to this spot on the path and marvel at how tall the tree. The goal is to be selfless and pay it forward.
Evergreen content isn't meant for SEO optimization - it's meant for your former self who once had the same questions you had.
So the next time you're struggling to think of some content ideas, ask yourself, "What questions did I have 5 years ago?"
For those who HATE marketing, here’s a short lesson plan:
►►Enroll Now: https://geni.us/tiny-letter-jordan
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I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.
I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.
In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.
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My Daily Email Newsletter - https://geni.us/tiny-letter-jordan
FREE TEMPLATES
One-Page Proposal Template - https://geni.us/1-page-proposal60-Day
Marketing Strategy Worksheet - https://geni.us/marketingstrategy
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How to Start Your Video Production Company - https://geni.us/videoproduction
Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses
How Much is Too Much Content?