Features vs. Benefits

Strategy for Creative Small Businesses - https://geni.us/tiny-letter-jordan

People Don't Care About Your Business - Because you’re talking about the wrong things.

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We think that talking about features are important: ⠀

• Photoshop⠀

• Coding/Responsive

• SEO Optimized

• Wordpress⠀

• 4K Video

• 300 Photos

But remember- clients may not know what you’re talking about. And it’s not their job to know.

What we need to talk about are Benefits - the tangible and intangible results:⠀

• Conversions⠀

• Reduced Abandoned Cart⠀

• Longer time on the website ⠀

• Email signups⠀

• Higher engagement ⠀

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Clients don’t care what you do, they care what you do for them.