Jordan P. Anderson
The Jordan P. Anderson Show
Features vs. Benefits
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Strategy for Creative Small Businesses - https://geni.us/tiny-letter-jordan

People Don't Care About Your Business - Because you’re talking about the wrong things.

We think that talking about features are important: ⠀

  • Photoshop⠀

  • Coding/Responsive

  • SEO Optimized

  • Wordpress⠀

  • 4K Video

  • 300 Photos


But remember- clients may not know what you’re talking about. And it’s not their job to know.

What we need to talk about are Benefits - the tangible and intangible results:⠀

  • Conversions⠀

  • Reduced Abandoned Cart⠀

  • Longer time on the website ⠀

  • Email signups⠀

  • Higher engagement ⠀

Clients don’t care what you do, they care what you do for them. 

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