Jordan P. Anderson
The Jordan P. Anderson Show
Build this YouTube Funnel for your Startup...
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Build this YouTube Funnel for your Startup...

I Spent 6 Months Building This YouTube Funnel (Here's Every Detail...)

I Spent 6 Months Building This YouTube Funnel (Here's Every Detail...)

Hey there,

Jordan Anderson here.

Just recorded a detailed breakdown of the funnel we use at Nice Slice Studio.

Took me 6 months to build, test, and perfect.

Today, I'm sharing every single detail…

The basic funnel structure

Here's the thing about funnels - they're never really "done."

But after 6 months of tweaking, we've found something that works consistently.

The basic flow is YouTube → Email → Calls → Services.

Simple on paper. Powerful in practice.

The only two links that matter…

Here's something that shocked me during testing:

Only the top two links in your YouTube description matter.

Everything else? Might as well be invisible.

Here's why: Less than 20% of viewers ever click "show more."

Those fancy link trees at the bottom? Waste of time.

Free vs. paid product links…

In those two precious link spots, we put:

1. A free product (all our training)

2. A paid product (under $99)

Why this combo? The free product captures emails. But the paid product? That's my secret weapon for finding serious buyers.

The "Email Capture" strategy that actually works…

Most people make a rookie mistake: They ask for too little up front.

For our free product, we require email, phone, and account creation. Sounds like a lot, right?

But here's why it works: We're giving access to ALL our training. The trade makes sense.

The "5-in-20" email sequence

This is where it gets interesting.

We send 5 emails in the first 20 minutes after someone opts in.

Not a typo.

Twenty minutes.

Each email has a specific job:

1. Deliver what they asked for (super short)

2. Present the real problem

3. Agitate that problem

4. Show the solution

5. Make an offer

The 25-Day email sequence

After those first 5 emails, people either buy our paid product or enter a 25-day sequence.

These 25 emails all point to one thing: our $99 product. Why? Because if they haven't bought after seeing it from 25 different angles, they probably won't.

99% of this will fail & that’s okay…

Here's a hard truth: 99% of people who enter your funnel aren't qualified to work with you.

For us, we're looking for startups that need launch help. That's a tiny slice of our total audience.

Dump them into your newsletter bin…

If they don't buy after 25 days, they go into our newsletter list.

We email every weekday. Sometimes twice. Soon, maybe even weekends.

Why? Staying top of mind matters more than being polite.

Every startup should be driving calls, live training, and cash events…

Every week, we push three things:

1. Strategy call bookings

2. Live training events

3. Monthly “cash” events

These aren't random. They're strategic touchpoints that build trust.

Monthly “cash” events are…

Here's something smart: Create monthly "cash injection" events.

Could be a special service package, a limited-time offer, or a quick-win product.

Why?

Because consistent cash flow beats waiting for big projects.

The 1st date…

Never pitch high-ticket services in cold emails.

Instead, focus on getting calls booked.

That's where the real magic happens.

The Numbers That Matter

Ready for the crazy part?

This whole system only needs:

  • 2 leads per day

  • 10-15 people per week

  • Consistent content

That's it.

Our phase two looks like this…

Next step? We're adding an appointment setter to:

  • Call new leads within 24 hours

  • Qualify prospects properly

  • Book strategy sessions

But only after the automated parts are running smooth.

Want to See It All in Action?

I recorded a detailed walkthrough of this entire system.

Watch it here:

Drop me a comment and let me know what you think.

- Jordan

P.S. Which part of this funnel surprised you most? Hit reply and let me know.

Discussion about this podcast

Jordan P. Anderson
The Jordan P. Anderson Show
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