Jordan P. Anderson
The Jordan P. Anderson Show
A Photographer's Guide to Sales
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Download the guide: https://gumroad.com/l/VDqUT


Meeting a first-time client can be nerve-wracking and exciting all at once. Some clients are price-shoppers, others are truly interested in the value you offer as a photographer. How do you know who is who, and how do we eventually close a deal?

YOU are in the driver’s seat of these conversations. You will be asking 80% of the questions and listening five times more than you speak. An adage in sales is whoever spoke the most lost. Like driving in a car, you have your destination, but along the way, you will be reacting to obstacles - but a good driver knows how to proactively avoid these obstacles.


Here are some common questions:

  • What do you say when the client can't afford you?

  • What do you say when the client wants a discount?

  • What do you say when the client asks you to do a last-minute project?

Hope this helps! And feel free to share this with a photographer in need.


For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤

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I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.

I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.

In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.

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