Jordan P. Anderson
The Jordan P. Anderson Show
5 WAYS to Talk About Your Startup that EXPLODE Customer Growth
0:00
Current time: 0:00 / Total time: -9:01
-9:01

5 WAYS to Talk About Your Startup that EXPLODE Customer Growth

You've been posting about your startup everywhere.

Hey my friend,

It's Jordan P. Anderson.

Stop Talking About Your Startup (If You Want People to Actually Buy)

You've been posting about your startup everywhere.

LinkedIn updates about your tech stack. Twitter threads about your innovative features. Build-in-public posts about your seamless integration capabilities.

And yet... nobody's buying.

Your potential customers don't care about your startup (they only care about themselves)

Every morning, your perfect customer wakes up thinking about their own problems:

  • Million different tabs open

  • Slack notifications exploding

  • Another meeting where they'll have to explain the delays

  • That sinking feeling that they're dropping important balls

They're not thinking about your “AI-powered” dashboard.

Five proven ways to talk about your startup that make people pull out their credit cards

I just dropped a new video breaking down the exact methods that transformed my clients' marketing from ignored to irresistible.

1) The "Day in the Life" flip shows prospects you understand their daily nightmare

Instead of: "Our AI-powered dashboard streamlines workflow efficiency..."

You'll say: "It's 9 AM. You've got three different spreadsheets open, trying to figure out if your team is on track..."

This isn't just better copywriting. It's the difference between being ignored and having prospects say "This is exactly what I've been looking for."

2) The "Perfect World" contrast makes them desperate for your solution

Forget "Imagine being more productive!"

Try: "Imagine walking into your next team meeting with a single dashboard that shows exactly who's doing what. No more awkward silences when your boss asks for updates. No more late-night Slack messages trying to track down missing deliverables."

3) The "Secret Confession" technique creates instant trust

Your prospects are thinking things they won't say out loud:

  • "I'm charging clients for 10 hours of work that should take 2..."

  • "I have no idea what I'm doing and I'm afraid everyone will find out..."

  • "Nobody actually enjoys writing performance reviews..."

When you acknowledge these hidden thoughts, you create instant connection.

4) The "Money Math" story justifies any price point

Instead of vague ROI promises, show them:

  • How many browser tabs they have open right now

  • The 10 minutes lost switching between each one

  • The 5 hours wasted per week

  • The $12,000 per year in salary cost just from tab-switching

Suddenly, your $200/month solution looks like a bargain.

5) The "Insider Secret" approach makes them feel like they're finally in the know

"The dirty secret of the CRM industry is that they want you to need a full-time admin. They want their software to be so complicated that you have to hire someone just to manage it. Because once you've hired that person, you're locked in."

Now you're not just selling software. You're exposing truth.

Your homework: Transform your marketing in the next 10 minutes

  1. Open your homepage

  2. Count how many sentences start with "We" or "Our"

  3. Rewrite each one starting with "You" instead

  4. Watch how your message transforms from bragging to conversation

The brutal truth about startup growth

Your features don't matter as much as you think.

Your tech stack doesn't matter as much as you think.

Your "innovative solution" doesn't matter as much as you think.

The only thing that matters is whether you can show prospects that you understand their problems better than they do.

Watch the full video:

Cheers,

Jordan P. Anderson

P.S. There are 10 emails that you should be sending every single month if you want to grow your startup…here they are: ​LINK​

Discussion about this podcast

Jordan P. Anderson
The Jordan P. Anderson Show
I’m here to help you create more, earn more, and find more happiness in your life.
We have a bold mission here to live a rich life doing what we love.
We want to be content with ourselves, and the content we create.