We Are What We Purchase

September 30, 2020

2 min read

Hi photographers 👋,

I’m reading Book Yourself Solid and I just had to share this bit of pricing advice:

“Most of us express our values through the things we buy. We are what we purchase…what you spend your money on is a demonstration and representation of what you value.”

One interpretation:

As a photographer, don’t be afraid of your high prices. Your brides want to brag that they paid $10,000 on a photographer. Some would be embarrassed if their friends found out that they only spent $500.

Let your clients express their value.

Cheers,
Jordan P. Anderson

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