We Are What We Purchase
September 30, 2020
2 min read
Hi photographers 👋,
I’m reading Book Yourself Solid and I just had to share this bit of pricing advice:
“Most of us express our values through the things we buy. We are what we purchase…what you spend your money on is a demonstration and representation of what you value.”
As a photographer, don’t be afraid of your high prices. Your brides want to brag that they paid $10,000 on a photographer. Some would be embarrassed if their friends found out that they only spent $500.
Let your clients express their value.
Jordan P. Anderson