Hi photographers 👋,

We've talked about Option #3's ability to anchor the price conversation higher. But let's back up and think about the mindset in sending proposals to clients.

A rule of thumb: Feel nervous about the price.

If you don't feel like what you're sending is pushing the boundaries (or at least skirting them), then rethink your pricing options.

I've sent dozens of quotes and every time I feel a little crazy doing it.

When you're looking at your three options, do Options #2 and #3 make you a little giddy? The kind of giddiness like "I'd do backflip and then proceed to faint if they said 'yes' to this."

Lean into discomfort, my friends.

Cheers,
Jordan P. Anderson

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