An Airplane Without Seat Belts

October 6, 2020

2 min read

Hi photographers 👋,

Do you think you could negotiate your airplane ticket price by opting out of a seatbelt? Or opting out of an air-conditioned cabin?

Seatbelts and A/C are expenses to the airline, so wouldn’t it increase their profits by taking it out of their offering?

Would you let a client opt-out of editing their photos?

“No thanks! My husband has Adobe back at the house.”

This is where accommodation becomes profit degradation.

When a client unbundles a service offering, they begin to dismantle processes and ultimately profit.

This deadly practice is called Unbundling.

And tomorrow, I’ll share the Three Rules of Bundling to ensure your business remains sustainable and profitable.

Cheers,
Jordan P. Anderson

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