Your Word-of-Mouth Can Be Your Worst Enemy

Here's one reason why...

Howdy folks! 👋

When your clients send you a referral - you are always grateful and enthusiastic. Until you realize that your low-budget client sent you a low-budget referral.

You were just starting out with that first client, so you undercharged. Let’s say $1,000 (when it should’ve been $2,000).

Perception is reality, so your old client starts to send you more $1,000 clients.

Wait…You don’t think your old clients are telling their friends what you charged them?

"This photographer’s great. And a really good deal too!”

You are now the “$1,000 budget photographer.”

This is why pricing properly and being confident about that price is so crucial to the wealth and success of your photography business.

Avoid the pigeonholed.

Cheers,
Jordan P. Anderson

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