Your Ride-or-Die Clients
Hi everyone! 👋
When I’m working with strategy clients, I prompt them to choose three personas to explore: Historical, Inspirational and Foundational are usually chosen.
We discussed our past selves as potential clients for our business, but what if our business is already up and running?
Let’s build a persona for your current clientele.
Foundational
Look at your inbox. These clients are messaging you as we speak.
However you feel about your current wave of clients, they are the ones paying your bills.
No need to think too hard about this client’s story and current set of problems because you are out there solving them each and every day.
But as always - articulation is everything. You may think you know these clients until you actually write out their story and their problems.
P.S., Tomorrow, we will expound on the last two customer personas Inspirational and Aspirational.
Cheers,
Jordan P. Anderson
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