Your Creative Projects Need Goals

Success is vague. Your success is not necessarily your client's success.

Figure out what indicators matter most:
Revenue, website traffic, happy customers, sign-ups, new leads?

Before the proposal: Set a goal and create a future state.

"It's three years from today and you and I are having coffee. You are really happy with the progress you've made over these past three years What's to make you so happy?"

Tracking your goals helps with client expectations and increasing your chances of repeat customers.

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-Jordan P. Anderson