Your Boss Texts You... "Can We Talk?" 📵
Your Boss Texts You... "Can We Talk?" 📵
Why your Marketing Boss will never tell you how they truly feel...
They Start Pointing Fingers 😳
Now when a campaign tanks, especially a video campaign, it can crush you. But fear not, most teams WILL make it out alive, have a good attitude, and reflect…
"Let's all re-group next Monday. This would be a great time to reflect, and see how we can do better." - VP of Marketing.
"Great!" - You think to yourself.
Or is it…?
…I DID My JOB! 🗯️
Everyone else did their job.
They composed the emails, loaded up the ad budget, built the landing pages - all ready for this campaign. And you, the editor, pieced together the video - you might've even had your hand in scripting and filming the video.
There was trust.
Your team knows you are the video expert.
“Just do your thing!” they told you.
And you did.
Now it's time to look in the mirror.
Your video was the pillar piece of content that was supposed to drive this campaign forward: to get new signups, to get customers to hit "Checkout Now".
So, who can we blame for this?
You Didn’t Get That Invite? Weird… 🗓️
Ok, so maybe you avoid the reprimand, or you never find yourself in the boardroom where all eyes are on you. Glaring.
But what is your team supposed to do moving forward?
The video failed, but is it fair to blame you?
Many teams will avoid confrontation, so you start to notice some passive things happening around the production office.
You see team meetings on the calendar where you're not invited. Hmm...weird.
Then You Spot Some Hipsters… 🧔
Work starts to droll on.
You haven't gotten a cool project lately. Ehh, it's that time of the year - business is slower in the summer.
Then…you spot some hipster-looking characters parade into the boardroom followed by your VP of Marketing - all smiling, joking.
Who's that?
Are those new clients?
Meet Our New Video Production Team… 😨
Busy season rolls around, and you're on your 20th corporate CEO talking points video.
You get a Slack from your VP of Marketing to come on into the boardroom.
This is it! BIG PROJECT TIME!
You turn the corner into the boardroom and notice those hipsters seated at the right hand of your VP of Marketing.
Ah good, you're here!
Hey, this is New Edge Production Company. They're going to be taken over this year's video campaign.
They're going to need your help with finding some footage on our hard drives.
And it finally happens.
You are No Longer the “Go-To” Option… 🗑️
You've just hit your expiration date.
Instead of firing you, or giving you guidance, your team has passed over your skills to find someone new.
But don't worry, you're still a valued member of the team. You've been doing a great job on those CEO talking-points seminar videos.
Keep it up!
Goodbye sizzle. 👋
Goodbye flash. 👋
Goodbye to the spark that brought you into this industry. 👋
Will This Happen to You…? 💀
As a video editor, I've lived through this, but I'm not alone.
Thousands of editors have sat slumped over in that same boardroom.
To watch your career, your ambition, your future opportunities as a video editor dwindle into thin air.
And guess what?
I found a way to make sure this never happens again...😁
- Jordan A.
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