Your 3 Biggest Mistake With Facebook Ads
3 Big Mistakes with 3 Easy Solutions
1. Unclear Call to Action (CTA)
What do I do now?
The picture grabs my attention, and the ad copy sings to me. But I have no idea what I'm supposed to do next. Facebook only provides some limited CTA options (Learn More, Sign Up, etc.), but that doesn't mean you can't add your own creative CTA in the headline or body of the ad.
2. No Tracking
Call the Webmaster!
If you have access to your website's backend, then this should be an easy fix. We've probably all heard of it - the Facebook Pixel. It's a line of code that tracks your users from site to site, social media to social media. It's like mud on the bottom of your user's shoe. With it, you can follow their footprints and see where they went.
3. Retargeting
Are you following me?
Yes. Yes, we are. This final adjustment is going to bring your ads up to the professional level. Using that Facebook Pixel, the platform is able to track who has clicked, who has visited, and even who has purchased.
Why waste your ad dollars on a customer who has already bought your product?
Rather, set up your Audience (Facebook Ads Manager), and exclude users who have made a purchase or completed a shopping experience.
Three quick tricks to make your Facebook Ads go from good to Great!
Cheers,
Jordan P. Anderson
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