Writing for Social Media: Which is more compelling?

Should we write social media copy like sales copy?

Hi there,

I’ve been playing around more and more with Linkedin for sharing content.

And I thought to myself…

“Does it make more sense to quote the article or use the title in the caption?”

Or…

“Would it be better if I told you the outcomes you’d receive by reading this article?”

The Title (and nothing else)

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The Contents of the Article

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The Goal and The Promise

Which was more compelling?

You tell me.

Cheers,
Jordan P. Anderson