Who Makes More Money? Videographers or Photographers?
Who is more profitable? Let's see which one has higher expenses and equipment costs.
Photographer's COGS (Cost of Goods Sold)
Camera
Lenses
Flash
Tripod/Monopod
Hard drives
Adobe Cloud
A second shooter
Videographer's COGS
Camera
Lenses
Light Kit
Tripod/Monopod
Hard drives
Adobe Cloud
A second shooter
"Well, you're not taking editing videos into account. That's a lot of work."
"Photographers have more pressure to get it right the first time."
"Videographers have to bring all this extra equipment."
"Everyone needs a photo."
"Everyone needs a video."
If the inputs of time and materials are the same, then why are some professions more profitable than others?
Branding and marketing.
Branding elevates a company by communicating that it can create more value than its competitors.
Stop worrying about how to cut costs and become more efficient. Focus more on innovating and creating notable separation between you and your competitor.
Cheers,
Jordan P. Anderson
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