When You Say "Brand" - What Do You Mean?

When You Say "Brand" - What Do You Mean?

A brand is a feeling that people have when they think of your company, when they think of you as a person. There’s a feeling you get, there’s a mental image that you get when you think of someone’s brand.

When you think of Ferrari, Mercedes, Apple, Coca-Cola - they all have these emotional attachments and gut feelings. It starts emotional - it starts in your gut, and then goes into the logical part of your brain.

What’s the gut feeling that people should have when they think of your brand?

Cheers,
Jordan P. Anderson
@jordanpanderson

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