WeddingWire Is A Dead End (2/3)

The phone keeps ringing...

Oct 14, 2020

Read Wedding Wire is A Dead End Part One

Hi photographers 👋,

Predatory Sales Tactics

This is a personal anecdote when I was shooting wedding videos and listing my company on WeddingWire. I set up a free profile knowing I wasn't going to be listed high. I kept getting call after call from WeddingWire. In my early business naïveté, these reps sounded like they really wanted to help my business. They asked great questions, they were curious about my business strategy. After the wedding business picked up, I decided to give the higher tiers a shot. I bought a "first page" slot.

The phone calls increased.

I tried to explain to them that I was "good" - that I didn't need any more help. I had just bought the second most expensive option.

The calls kept coming in. Voicemails. Follow-up emails.

Finally, I decided to drop WeddingWire entirely and use Facebook Ads.

The calls kept coming.

They really don't care what you have to say about your business, they need you to just keep paying for higher and higher tiers.

And finally, let’s discuss the types of couples WW attracts…

Cheers,
Jordan P. Anderson

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