Capturing people's attention on YouTube can be a challenge…
Especially with the vast amount of content available on the platform. However, with the right editing techniques, you can create engaging videos that keep your viewers coming back for more.
When editing your videos, it's important to keep the content interesting and engaging. This means using a variety of editing techniques to keep the pace of the video moving, and to keep your viewers engaged.
The Content Itself
Another important factor in creating engaging videos is to make sure that the content itself is interesting and compelling. This means coming up with a clear and concise message, and presenting it in a way that is easy for your viewers to understand. To do this, you can:
Use clear and concise language in your script to get your message across effectively.
Write your script at 4th grade reading level
Use graphics and B-Roll to help illustrate your points and make them more interesting.
Keep your videos focused on a specific topic or theme, and avoid straying off topic or rambling.
Quick Tips for Retention
Once you have the basics of video editing down, there are a few additional tips and tricks that can help improve viewer retention.
Use captions and titles to help grab the viewer's attention and to quickly convey the main points of your video.
Use call-to-actions, such as asking the viewer to like or share your video, to encourage them to engage with your content.
Use end screens and annotations to promote your other videos and to encourage viewers to watch more of your content.
Experiment with different formats, such as vlogs or tutorials, to see what works best for your audience.
Collaborate with other creators to cross-promote each other's videos and to reach a wider audience.
By using these tips and tricks, you can create engaging videos that capture people's attention on YouTube and keep them coming back for more.
And remember the #1 Rule: Don’t Be Boring
Cheers,
Jordan P. Anderson