The only three pieces of content you should be making.

...and I found it all on TikTok...

Hi photographers,

My TikTok swiping lead me to this article about content strategy - Think With Google

Your content strategy should be composed of three types of content:

Hero - The Flambe

The “go big” initiatives that excite new audience members to join.

• Brand Videos

• Documentaries

Hub - Your Episodic Recurring Show

Your opinionated, expert perspective that communicates on a regular basis in a consistent way.

• Podcast

• Newsletter

• Weekly Video

Help - Answering Your Ideal Client’s Search Questions

Help the one-time, new user answer their search query of “how-to?” or “what is?”

• Tutorial TikToks

• How-to YouTube videos

• Listical Blog posts (Top 10 Tips…)

Cheers,
Jordan P. Anderson