The hardest thing I've done in my business...

I have these skills, I feel like I can help almost anybody. But who can I help the most? And should I?

That’s what you need to ask yourself in your business and from experience, it's the hardest thing a business owner can do. This is video below is a long time coming and it’s taken the last few months of refinement and self-articualtion. Part of choosing to go into client services is choosing who your clients are - and who they aren’t.

So here’s my swing at this:

I help photographers who hate marketing.

It's strange to take a stance like that. It really felt weird saying it out loud, but narrowing my audience to a select few is for the best.

Enjoy the video! And have a great start to your week!

Who is your ideal client?

Cheers,
Jordan P. Anderson

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