Staying Consistent Hurts.
I know it's painful.
Some of the best advice when starting out is - Don't try to do everything at once.
When choosing a way to brand and market your business, it helps to choose 1 or 2 methods and stick with it. Earlier this week, I talked about the 5 Ones. Don't try to build a following or presence on EVERY SINGLE PLATFORM.
Yes, of course, have an account set up. Maybe add a piece of content or two to fill it out, but you really need to focus on 1-2 marketing methods.
This is the painful part - We Creatives flutter to anything new and we try to wiggle out of anything mundane or monotonous. Posting content consistently to one platform for a long time can seem boring. But it doesn't have to be. Drilling down on one mode of attack sharpens your knowledge of the platform, and sharpens your senses on knowing what content will work on that platform. Dare I say, you become an expert.
Thanks for reading! Add to your to-do list to become an expert at YouTube or Instagram or TikTok. Whichever you choose, choose wisely, and stay committed.
Cheers,
Jordan P. Anderson
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