Should You Market Your Business to Only Women?

This one has felt tricky. Like really tricky.

You can. But should you?

This one has felt tricky. Like really tricky.

In the age of female empowerment, there has been a push to support women-owned businesses. Many new businesses are popping up with the tagline of “women-owned”. And there has been an equal number of client services aimed at women-owned businesses.

So should you adapt your business and only serve a female demographic?

“My clients are women and…”

It’s not enough when you’re choosing a client base to narrow it to only women. Consider adding one or two more modifiers because only serving women is too wide of a client base. Millions and millions of potential clients - we need to narrow down to 1,000-10,000 potential clients.

An example - female, small business owners living in Chicago.

It takes it from this generic blank face to an actual person you can imagine.

Not my problem, dude.

A dilemma that I’ve run into is that many of my clients are female (over 90%) - and I am not. So, as a guy, am I allowed to add to the tagline - “Helping Female Photographers Get More Inquiries”?

Ehh, probably not.

If you find yourself in a similar spot, it might be okay to add this to your business strategy, but most likely shy away from it in your messaging and marketing.

Cheers,
Jordan P. Anderson

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