Setting a Yearly Revenue Goal

Last year’s performance in your business is a good (not great) indicator or this year’s prospects.

Howdy folks! 👋

First thing - Look to the Past

As much as some of us want to forget our silly mistakes from last year, we can’t ignore them entirely. Last year’s performance in your business is a good (not great) indicator or this year’s prospects. 

But you have to look at everything in context. If you only made $5,000 last year from photography, but you weren’t full time, and you barely tried to get clients, then it might not have much weight for this year. If you’ve been seeing a steady ramp-up of work and revenue then let’s set the bar a little this year now that you’re a full-time photographer.

Don’t Worry - It’s Technically a Random Number

Setting your yearly goal is technically a random number, but make it a number you’d be proud to achieve. A million dollars sounds nice, but make it realistic or at least follow a trend from last year.

Cheers,
Jordan P. Anderson

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