Price isn't Price - It's Confidence.

Who has it and who doesn't?

Howdy folks! 👋

When you just start as a photographer, you look around and take the "market average."

“Everyone in my town charges $1,500, so I think I'll price myself at $1,200 (because I'm just starting).”

What if I told you that your market's average has nothing to with economics and everything to do with confidence?

How badass does everyone in your town feel about their photography skills?

Really badass? Price goes up.

Humble and shy? Price goes down.

Stop acting like the market is this macro-economical force that is pure and all-knowing.

Have a wonderful day, my friends!

Cheers,
Jordan P. Anderson

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