Our clients get stuck.
Our clients get stuck.
Howdy folks! đ
Recently booked a recurring photography project - shoot 3 times per week ongoing.
Ok. Great.
At first, the client wanted to know my hourly rate.
Iâm not a fan of hourly rates or even day rates. The focus zeros in on time spent rather than value given.
Weekly Chunks of Time
Knowing that this wouldnât take up more than 1 hour per shoot day. I broadened the conversation to them buying weekly chunks of my time.
I proposed, âYou pay me $X per week with a minimum of one shoot and a max of three shoots.â
Not a typical pricing structure, but one that I thought made sense.
The client disagreed.
And we ended up settling on a day rate.
Fall into patterns
When weâre trying to get away from hourly photography rates, the client isnât necessarily opposed to other options.
But they are opposed to change.
A new pricing model (even if it makes more sense) is still unknown territory.
We canât always blame clients for rejecting our âabove the frayâ models. Sometimes itâs apathy and nothing more.
Cheers,
Jordan P. Anderson
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