Maximize Your Online Presence in 2023: Paid Ads vs. Organic Content

Paid ads vs. Organic content

• Use paid ads to send traffic to your digital products - not your blog.

• Use organic content to fuel your paid ads strategy.

• Double down on shortform videos.

• Try to understand WHY your audience is watching your content.

It's a hot topic in the world of online business and it's one that I get asked about all the time. So let's break it down and give you some action items that you can implement in 2023 to help grow your business.

First of all, let's talk about paid ads.

There's no denying that paid ads can be effective in driving traffic to your website and generating leads for your business.

The problem is, they can also be expensive and it's tough to compete with the big dogs who have deep pockets and can afford to outbid you for ad space. But if you're smart about it and have a solid advertising strategy, paid ads can be a valuable tool in your marketing toolbox.

Use paid ads to send traffic to your digital products - not your blog. You need to generate revenue in order to sustain your paid ads strategy.

Now let's talk about organic content.

This is the stuff that you create and share on your website and social media channels without paying for it. It's the blog posts, videos, and social media updates that you put out there to engage and educate your audience. The beauty of organic content is that it's free (well, sort of - it does take time and resources to create) and it has the potential to reach a much wider audience than paid ads.

The last point about organic content is that it can act as your content laboratory.

A place where you can test out new ideas, hooks, storylines, and call-to-actions. Once you find a winner - a post that has a lot of comments, views, and maybe even some controversy - you can bring it over to your paid ads side of your business.

So which is better for your business? The answer is, it depends. Both have their pros and cons and the best approach is to use a combination of paid ads and organic content to reach your target audience.

Here are 5 action items that you can implement in 2023 to help grow your business:

1. Create a content marketing plan. Figure out what kind of content you want to create and how often you want to create it. This will help you stay organized and ensure that you're consistently putting out high-quality content.

2. Invest in paid advertising. Determine your budget and figure out the best places to advertise based on your target audience. Keep in mind that paid ads are just one piece of the puzzle and should be used in conjunction with organic content.

3. Utilize shortform videos. TikTok and YouTube Shorts (and Reels) are the main course of today’s consumer diets. Longform and livestreaming are taking a back seat. Act accordingly.

4. Build your email list. Email marketing is still one of the most effective ways to reach your audience and it's a great way to nurture leads and turn them into customers. Platforms like Substack can help you grow your newsletter/email list for free.

5. Analyze and optimize. It's important to track your results and see what's working and what's not. Analyze your content. Try to understand WHY your audience is watching your content. And double down on the winners.

In summary, paid ads and organic content both have their place in the world of online business. By combining the two and implementing a solid content marketing plan, you can effectively reach your target audience and grow your business.

So get out there and start hustling in 2023!

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Cheers,

Jordan P. Anderson