Make Your Clients Run, Not Walk (Pt. 2)

Your Mind at the Grocery Store

Hi photographers 👋,

Your Mind at the Grocery Store

As lovable as our neighborhood grocery stores are, they have mastered the art of scarcity. As you walk the aisle, you encounter the core tactics of scarcity marketing: time-sensitivity and limited supply.

‍

Time-Sensitive Offers

You're in the freezer section, you weren't planning on adding ice cream to your cart, but then you read this:

Half-Gallon Mint Chocolate Chip Ice Cream 50% Off TODAY ONLY!

I can already feel your blood pressure rising.

The inner dialogue is predictable:

"50% off that's a pretty good deal.
But only for today?
I don't need to today, but I can't come back tomorrow.
I better get two just in case."

The threat of passing up a deal churns our stomach.

Speaking personally, there have been plenty of offers and sales on camera equipment and podcast gear that I would've put off if not for a “TODAY ONLY” deal in my inbox.

‍

How to Implement:

When you're building your sales page or crafting your next newsletter set a firm deadline. You can even go one step further by adding a timer to the landing page for increased pressure.

Here's a great plugin to try: https://elfsight.com/countdown-timer-widget/

Tomorrow, we talk about my personal toilet paper crisis. Don’t forget to share!

Cheers,
Jordan P. Anderson

---

📧 If you're a Gmail user, this newsletter may automatically get routed to your "Promotions" tab. To avoid this, just drag the newsletter to your "Primary" tab — and you'll never miss a post.

100% Typo Guarantee —This message was made with love, not spellcheck. No English teachers were harmed in the making of this email.