Make Your Clients Run, Not Walk (Pt. 3)

FOMO kicks in...

Hi photographers 👋,

Limited Supply

Another technique you might find at your grocery store is the use of limited quantity. I was victim to the COVID toilet paper crisis. I ran into the grocery store to find that in an aisle that normally houses 30-40 packages of toilet paper only bared 4 packages.

FOMO kicked in.

I grabbed one of the last remaining packages.

CUT TO the following week, I was in that same aisle and saw that the toilet paper aisle was fully stocked.

Was I wrong to act so hastily?

‍

How to Implement:

When launcing a wedding photography sale, or launch a new mastermind group, limited quantity is the one-two punch of scarcity. Limited quantity such as "the first 5 couples that book" or "10 slots left in the mastermind" both create this sense of urgency that if I don't act now, then I'll lose my chance forever.

---

Widely Ignore Proverb: You can't lose what you never had.

---

P.S., Tomorrow, I’ll talk about Scarcity GONE WRONG…

P.P.S., Don’t forget to share!

Cheers,
Jordan P. Anderson

---

📧 If you're a Gmail user, this newsletter may automatically get routed to your "Promotions" tab. To avoid this, just drag the newsletter to your "Primary" tab — and you'll never miss a post.

100% Typo Guarantee —This message was made with love, not spellcheck. No English teachers were harmed in the making of this email.