Make Your Clients Run, Not Walk (Pt. 1)

How to Make Your Clients Run, Not Walk

Hi photographers 👋,

At its core, scarcity is a persuasive technique that plays on our wild roots. It's the fear of losing out on a potential gain. We encounter it on a daily basis at grocery stores and Amazon.

For this thread, I want to walk through why and how scarcity works in the consumer world and how you can implement for your next wedding photography sale or course launch.

First up - Urgency

Your goal is to create urgency and pressure on your client to get them to act when they would otherwise be complacent or hesitant. It's coercive, it's pressure and should be handled with care.

Tomorrow, we’ll discuss where your mind goes at the grocery store.

Cheers,
Jordan P. Anderson

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