Look to the Past
...and breathe life into your client base
Howdy folks! 👋
Customer Persona
In some circles also known as a user profile. We are aimed at personifying and humanizing our customer with a high amount of accuracy.
After Brand Attributes, this is the second pillar our building our CORE Strategy. A customer takes many forms but when a soloist like yourself is starting from scratch it helps to look at four customer archetypes.
Here’s the first one:
You in The Past (Historical)
Your past self focuses on who you were as a person 1, 2, 5 years ago. Focus on all the problems and painpoints you experienced as a young photographer.
What were your painpoints?
What were your dreams?
Why did you have those dreams and painpoints?
Our past self is often the go-to when trying to select an ideal client. We are most familiar with them because of our lived experience, and we overcame those painpoints. I'm a filmmaker and I know what it's like to be a young, inexperienced filmmaker.
You have seen the path, you have taken the wrong paths, so you can guide your clients away from those dead ends.
Cheers,
Jordan P. Anderson
P.S., Tomorrow’s email will be about Your Ride-or-Die client.
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