It's not your price - it's your packages.
It's not your price - it's your packages.
Three options allows clients to weigh their choices...
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Building your photography packages is standard practice for wedding photographers. We are enabling our clients to get the most value possible based on their comfort. We aren’t pushing clients to choose our one and only option - or the single custom quote.
The Power of 3 (Options)
One is too limited, two feels like a false choice, but three is just right. The power of three seems to follow us wherever we go - Rule of Thirds, the setup to a joke, or the strongest shape - the triangle. Three options allows clients to weigh their choices, eliminate one altogether and be left with a 50/50 choice.
A fourth option works, but 5 and beyond leads to choice fatigue.
Think Like a Tech Startup
When we bought Adobe or Honeybook or Canva - we were all faced with the options: Free, Basic, Pro and Enterprise. Insert your synonyms to match.
Create FOMO
The first option is usually the lowest and offers the least amount of value for the project. The listing is scant compared to the other options. Remember, comparison is good. Option #2 and #3 increase in price and value. The list of features increases too, and some devilish companies will strike through the features you don’t get.
From a glance, we are trying to visually show the density (or lack) of features we’re offering for each option.
Make it painful for the client.
Clarify that they know what they are NOT getting when going with Option #1.
Cheers,
Jordan P. Anderson
Ask yourself this:
🤢 Feel gross trying to market yourself?
💸 Looking to raise your photography prices?
🤳 Instagram your new full-time job?
😨 Referrals dried up?
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