Is My Brand Cohesive?⠀

"I thought this brand was fun-loving??"⠀

Cognitive Dissonance: the discomfort felt by a person who holds conflicting ideas, beliefs, or values at the same time.⠀
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When our customers interact with our brand, we want the experience to be seamless.⠀
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The UX matches every customer touchpoint: social media, website, storefront, business cards⠀
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Beware of these UX Design Mistakes:⠀
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Too Many Fonts⠀
We sometimes use too many fonts. It’s best to stick with a font family and in most cases use 2-3 fonts. ⠀
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Inconsistent Visuals ⠀
The visuals aspects of your brand consciously and subconsciously transmit our brand attributes. We want things like our logo, color palette, and images to be congruent with who we are. ⠀
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Tone of Voice
The captions, copy, and headlines seem like they’re coming from five different people on five different platforms. Be consistent and be yourself.⠀
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We want our customers to feel confident that they chose us.

Full Post - https://www.instagram.com/p/B9tp9GXJv-K/

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