I don’t know (Wait...did I just say that out loud?)
You did. And that’s really the best part.
There is a tremendous amount of pressure on our creative businesses to exude excellence and expertise. We think that we always have to have the right answers - or know where to find them.
Saying "I Don't Know" is the Best Thing You Can Do:
Avoids Malpractice to save your ego
Shows the client that you are trustworthy
If you went to your doctor about a problem you're having and they didn't off the top-of-their-head know the answer, would you want them to prescribe you something and pretend like they know what they're doing?
Of course not!
You would want your doctor to be honest and say, "You know, I'm not exactly sure about this one. But I do have a colleague that might have the answers. Let me give her a call (or you should give her a call).
Malpractice avoided and trust solidified.
There is this knee-jerk reaction to try and impress the client with our knowledge. We are so desperate to flaunt our expertise that we stop thinking about the client. You're being a know-it-all.
A real maturity emerges when you are slow to react, slow to give an answer, and slow to fill the void of the unknown. Calm yourself.
Thanks for reading this week and thanks for your support!
Cheers,
Jordan P. Anderson
P.S. - Did you know that you can directly reply to these emails?
Watch the first lesson of my new online course for free! Click here: https://geni.us/personalbrandingvideo
100% Typo Guarantee —This message was made with love, not spellcheck. No English teachers were harmed in the making of this email.
