How to Have a Great Customer Interview

1. Get on the phone (but not FaceTime/Zoom)

2. Set the stage and reassure your customer

3. Ask thought-provoking questions

4. Mirror them

5. Get clarification on even the simplest of definitions

6. Shut up and listen

7. Don’t try to finish their sentences

8. Think of solutions later
   
   

- Jordan P. Anderson

P.S. - Did you know that you can directly reply to these emails?

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