How to Format Your Post Properly
Put the good sh*t at the beginning.
Videos, captions on Instagram, daily emails to your dear readers - Put the goods up top.
Here's why:
1. People Don't Have Time
It has become a monumental task to ask someone to read, watch, or click on your work. I'm just as guily. Please stop shoving your 10-minute documentaries in my face. Yes, I will watch them, but ahhhhh...fine.
By putting the good stuff at the beginning of the post usually as a "Summary" or "TL;DR", it allows your audience to make a choice. Is this valuable? Is this valuable enough to spend my time learning this? (The answer has to be Yes and Yes)
2. It Shows Your Confidence in the Topic
If you have to bury your juicy bits in order to increase time-on-site duration to maximize SEO retention percentage optimization then you aren't very confident in your work. I'm guilty of this practice. (See my Shame.) Nothing wrong with listicals, but put the Top 5 Tips in a quick summarzied form - Then proceed. Put your best foot forward with your audience because you would rather help them then trap them.
It shows that you care more about your audience's well-being then you caring about your sales funnel.
As always, thank you for reading, and thanks for your support.
Cheers,
Jordan P. Anderson
P.S. - Did you know that you can directly reply to these emails? (All replies are privately sent to my inbox)
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