How Do You Define Your Brand?

We think we understand our brand until we’re asked to define it.

Here are five categories that can help define your brand:

Attitude
How would others describe your culture, attitude, your beliefs?

Customer
What is your ideal customer? How you describe them?

Voice/Tone
How do you sound to others? What tone of voice do you use with customers?

Look/Feel
What does your brand look like?

Value Proposition
What value do you give to your customers? How do they feel after experiencing your brand?

- Jordan P. Anderson

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