Get some early points on the board
When you're first bringing on a client it's important to give a ton a value upfront to repel against buyer's remorse.
There's a crucial window between receiving your client's first payment and starting your services. Buyer's remorse creeps in if the client fears that what they've just paid for is overpriced, not worth it, or not seeing immediate results.
Imagine you are a personal trainer and you've just signed up a new client. As the fitness professional, you know that results aren't overnight and that it can take 6-10 weeks before any substantial change is seen. How does the trainer get an early win with their client in the first one or two workout sessions?
On Day One, if the client bench pressed 135lbs then on Day Two bump it up to 140lbs. Let the client see instant progress and make a big deal out of it. Any improvement is a great improvement.
Another way to keep your new clients engaged during the onboarding process is to have constant communication with them. The moment after their deposit hits your account is the worst time to ghost on the client. Overcommunicate in these scenarios. Let the client know that they've been heard, they are accepted, and that you are excited to begin working with them.
The onboarding process doesn't have to be complicated. Let the client know you're there for them, and offer extra resources as you're ramping up your services.
Thanks for reading! I'll see you on Monday!
Cheers,
Jordan P. Anderson
P.S. - Did you know that you can directly reply to these emails? (All replies are privately sent to my inbox)
Prefer to listen to these emails? Listen here: https://geni.us/jordanpodcast
Watch the first lesson of my new online course! Click here: https://geni.us/personalbrandingvideo
100% Typo Guarantee —This message was made with love, not spellcheck. No English teachers were harmed in the making of this email.