Feeling Like A Broken Record? Good!
Feeling Like A Broken Record? Good!
Consistency is the key and here's why...
Hi photographers đ,
Are you tired of editing your photos the same way over and over?
What about posting the same IG stories every single day, sitting in that same place in front of that same window?
Itâs so boring and monotonous, right?
YES! And thatâs the idea.
Feels Like Old News
Consistency in your brand, your business, your content should feel like old news to you.
You should be rolling your eyes at having to look at your same fonts and colors, and using the same YouTube outro OVER AND OVER AND OVER.
Boring is good.
Ever been to a grocery store after they changed the floor layout?
Itâs stress youâd rather not have in your life.
Where the fuck are the tomatoes?
Whatâs boring to you is the warm blanket of Consistency that your audience wraps themselves in.
When seeking comfort, we seek familiarity and avoid strange, new places.
Iâm tuning into your content, your videos, your podcast for consistency. If it varies too much, then Iâm nervous, Iâm confused, and Iâm out.
But I wanna âswitch it upâ!
No. You. Donât.
Every time you decide to âswitch it upâ - you are shaking the foundation of trust with your audience.
And they may learn quickly to never trust you again.
Recap
Being bored with your own content or your brand is a good sign.
Warmly,
Jordan P. Anderson
Itâs officially launchedâŠ
Learn How to:
Raise Your Rates
Talk about Pricing, and
Avoid the Deal-Killers
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