✅ Don't launch your course without reading this first...
✅ Don't launch your course without reading this first...
1) Define your target audience.
Who do you want to help?
What are their needs, pain points, and goals? Understanding your target audience will help you create a course that speaks to them and meets their needs.
Without this clarity, your marketing, your content, your ads, and your efforts will remain bland.
2) Choose the perfect title.
There is such thing as a perfect title - and it’s easy to nail it down.
Choose a title that clearly communicates the benefits of taking the course and what students will learn. Make sure the title is attention-grabbing and intriguing to encourage people to click and learn more.
Consider including keywords that people might search for when looking for a course on a particular topic.
Worst-case scenario, you choose an on-the-nose title that states exactly what you’re going to do in the course. The Ultimate Guide to Editing More Videos for YouTube.
3) Create a clear outline for your course.
Here’s your outline:
Introduction - Restate why you’re here
Common Myths - What does everyone get wrong?
The Actual How-to/Technique - Show me how to do this thing.
Troubleshooting - Common Beginner Mistakes
Maintaining (The Next 60-90 Days) - What does the future look like?
4) Offer support to your students.
Just be there.
Consider setting up a private online forum or providing one-on-one coaching or office hours for students to get additional help and feedback.
Give out your phone, email, username, whatever. Be available to your students.
5) Test your course before you launch.
Switch your checkout page to Test Mode, and pretend you’re a buyer.
What is the checkout process like? What is the enrollment process like? Do you send out any welcome emails?
Find the leaks and seal them up.
6) Price your course at $10 and increase it over time.
Price is a component you will test constantly.
But setting a high price too early will limit the amount of customers/prospects you interact with. You need a wave of customers in the early stages to get feedback. Make the price a no-brainer.
If you’re expecting to cash out in the first year of your course, you’re not in it for the long haul.
7) Beta testing
Launch your course and then invite a small group of students (i.e., beta testers) to try out the course for free in exchange for their feedback. This can help you identify any issues or areas for improvement before you launch to a wider audience.
The feedback is critical will and oftentimes radically change what you thought this course was about (and who it’s for).
8) Customer development interviews
Get your paying customers on the phone and record it.
To gain insights into your target audience and what they’re looking for in a course, consider conducting customer development interviews with potential students. These can be in-person or virtual, and involve asking questions about their needs, challenges, and preferences.