Clients Are Like Job Interviews
You know more than you think when it comes to marketing...
Hi photographers 👋,
Like you (maybe like you), I’ve been going through the meat grinder of job interviews. I realized that there are SO MANY parallels between marketing your own brand and getting a company to hire you.
If you have a full-time job now, then you already know 80% of the marketing fundementals.
Your Resume vs. Your Website
Start with a bold headline that hooks your readers.
Follow that up with a concise story that relates to your target audience.
Keep it all contained on one page.
The Interview vs. The Client Conversation
“Tell us a little about yourself” means tell a LITTLE about yourself.
Don’t tell them what you did in high school.
Share a relevant story that ties into the job you are applying for.
Your backstory should give your audience a reason to become invested in you.
Your Portfolio Has to Be Relevant
Don’t flood them with your past 50 projects.
Choose Your Number One Project, then choose two more supporting projects.
Your audience only has about 10-20 seconds of attention span.
Salary vs. Client’s Budget
Don’t wait until the end to talk about it.
Say a price before you show a price.
Practice in the Fire
Mock interviews and role-playing with your friends only gets you so far.
You have to be in front of real people and have them bring up real objections.
The One Big Thing
What’s the one thing that separates you from all the other candidates?
My One Thing -
If you hire me, you’re getting a content creator that thinks like a marketer. I will tie all of our work back to our main business goal - not just making pretty pictures.
Your Pricing Sherpa,
Jordan P. Anderson
I’ve got something special coming up…
I’ve spent the last few weeks putting together something that I think you’re really going to like…
100% Typo Guarantee —This message was made with love, not spellcheck. No English teachers were harmed in the making of this email.