Being Your Own Client Pt. 2 - Marketing

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Hi everyone! 👋

What do you do after you’ve built your valuable piece of loveliness?

About a month ago, I discussed the process of being your own client and creating new value within your business be it an e-book or online course.

Here’s the Part One in cased you missed it:

Sending it to the Marketing Department

You’ve built your new passive income crown jewel - let’s say it’s an online course. Much like a large company, it goes from product team to the marketing department.

• What story are we going to tell around this product?

• What problem does this solve for the customer?

• Positive benefits from using this?

This is the one part of the product development that we tend to forget about - marketing. Not selling but storytelling. Customers don’t buy the product, they buy the story attached to the product.

Good luck!

Cheers,
Jordan P. Anderson

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