Are you a photographer or are you in the photography business?

You kick the door open! You're excited!

You leave that deadbeat office once and for all. You're officially starting your photography business.

Over the last year, you've been hustling on the weekends, getting wedding gigs and headshot sessions. Your clients are now referring you to new clients. The flywheel has momentum. Life is good.

However, several months into your adventure, the edits start to pile up, the client onboarding process lags, and your current clients get their wedding albums two months later than expected. Wait! I thought this was supposed to be fun?

Now you find yourself editing photos for 10 hours a day, and you only shoot your camera 2-3 times a month.

What has happened is that the pursuit of your passion for photography has led you unknowingly managing a creative business you had no intention of running. You start to debate bringing on an assistant or 2nd employee to handle some of the photoshoots. Now not only are you shooting less, now you're making less money because you're having to pay people to do the thing you love - photography.

Running a creative business and being creative are two things that must be contained in two different jars. Passion cannot drive the business - passion fades, especially with creative people. The business must create a passion all its own.

You must love photography AND the photography business equally and separately.

Thanks for reading and thanks for the support. ❤️❤️

- Jordan P. Anderson

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